I created this website for lovers of Martinis, craft spirits and cocktail culture to give them an Australian point of view.

The site features reviews and the definitive (and frequently updated) lists of Aussie Brandy, Gin, Rum, Vermouth, Vodka and Whisky of all types along with international spirits, original cocktail recipes, interviews with distillers, cocktail insights, martini pro-tips and lots, lots more.

Editorial Policy

I’m editorially independent, buy my own booze mostly, and come from a supportive, but critical point of view. If I’m a guest or receive hospitality such as products to review, I’ll let you know- see my disclosure policy below.

When reviewing a product I’ll measure it against my experience, and more importantly, against the ambition of the maker.

So if they’re aiming for the best gin in the world, then that’s the benchmark they’ll be placed against, if its just an honest product, then that’s fine too, I’m no snob.

For over a dozen years I worked as a fine dining manager around the world, a professional event organiser and social entrepreneur. I ran restaurants and later an events company in Canberra, Sydney, Port Douglas, Ottawa, London, Scotland and elsewhere.

So I’ve a love and understanding of the industry, and if I’m critical, its coming from a ‘tough love’ point of view.

I was also the Chair of Judges for the Canberra and Capital Region Tourism Awards and a National Judge for the Australian Tourism Awards for many years.

Plus I have been a judge at the inaugural New Zealand Spirits Awards and the Royal Agricultural Society of Western Australia’s Distilling Awards along with other awards programs, including the Melbourne Royal Show International Spirits Awards in 2026.

I am often engaged as a judge for a range of tourism, hospitality and customer service awards programs as well, and I offer consulting services to distillers including market research and product development.

I created the Centenary Martini (aka the Centini) to mark the 100th Birthday of Canberra, Australia’s Capital in 2013. That really flushed out the enthusiasm for the most elegant of cocktails in that city. You can read this page to find out more about that adventure.

In 2015 I had the honour of presenting the first ever TED talk on the Martini which you watch here on YouTube when you’ve a few moments.

I can be commissioned for bespoke creations, hosting events such as masterclasses, and a frequent guest speaker and presenters on craft spirits, and of course, the Martini.  You can read more about those opportunities here.

Why the Martini Whisperer?
Like many good things, this happened over a great Martini. I was leaving the wonderful Eau du Vie bar in Melbourne one night after a few cocktails with a friend, and on our way out a posse of lovely actresses came by and insisted I join them for a drink.

My companion suggested that I was well placed to order a Martini for them all.

So I took a moment to look into their eyes, and composed a Martini just for them (‘I think for you,  a medium dry Plymouth Gin with a twist.’) which the superb bar staff took note of for the dozen guests, each one unique.

Once they sampled the cocktails they acclaimed me as the ‘Martini Whisperer’! and that was that!

Tune In via Instagram + YouTube

You can expect updates and Martini inspiration via my instagram @themartiniwhisperer plus I’m on YouTube  with exclusive content including over 200 clips, interviews and tips.

Media Appearances, Interviews and Professional services

You can discover several articles featuring my media appearances and more on this page.  I’ve been featured also on numerous podcasts, national and international media and can be engaged for public appearances, MCing duties and so much more.

I am unique as I combine expert knowledge, accomplished public speaking + media skills and performance talent for any situation ranging from an intimate masterclass, to hosting a national conference.

For a look at some of my events and clients over the years, see this page.